Media Studies



The new Media Studies syllabus will allow learners to: demonstrate skills of enquiry, critical thinking, decision making and analysis

  • demonstrate a critical approach to media issues
  • demonstrate an understanding of the media both historically and currently in society.
  • develop an understanding of the relationships between media forms and audiences
  • demonstrate knowledge and understanding of the global nature of the media
  • apply theoretical knowledge and specialist subject specific terminology.
  • engage in critical debate about academic theories used in media studies
  • appreciate how theoretical understanding supports practice and practice supports theoretical understanding
  • demonstrate sophisticated practical skills.

Non-Examined Assessment (30% of qualification)

Learners create an individual cross-media production in at least different forms for an intended audience, applying their knowledge and understanding of the theoretical framework and digital convergence in response to a choice of briefs set annually by the exam board. The forms that learners can work in include television, magazines, film marketing, music marketing and online options. The intended audience and industry context are specified in each brief.

Examined units (Two Papers, 70% of the qualification)

Learners will develop their understanding through the consistent application of the four elements of the theoretical framework:

  • Media Language: how the media through their forms, codes, conventions and techniques communicate meanings
  • Media Representations: how the media portray events, issues, individuals and social groups
  • Media Industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers

In addressing these issues, students will study nine different media forms. These are:

  • Television
  • Film
  • Radio
  • Newspapers
  • Magazines
  • Advertising and marketing
  • Online, social and participatory media
  • Video games
  • Music videos


Mr T Daley: (HOF)

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